Design

Oversized logos/headers: to make an unforgettable impression on the visitor

Sketched/hand drawn: unique and somehow more personal. And a nice departure from the corporate norm.

Typography: dipping our toes in the waters of not-just-arial-helvetica-and-times-roman. Can we say typography as a main design element?

One page websites: appealing to our general sense of overwhelmedness. One page websites challenge us to edit away what's unnecessary. An interesting idea as a virtual business card.

Huge images invite users in: unlike the oversized header from above, huge images are not part of a site’s branding but used to draw visitors in to your site. A big, bold statement.

Core messaging never goes out of style: Use it. Communicating clearly to your audience in seconds will not be changing any time soon, so remember to keep your key messages crisp and fresh.

Change of perspective: some view the 'desktop' approach as being used to death. Same same same. Changing the perspective will give us a new view to enjoy - like aerial or side shot. Fun!

Intuitive design: never goes out of style so not exactly a trend but absolutely essential to a website. Visitors are voracious consumers of information and if they can't put their finger on it right-this-minute they'll bail. Good design guides us through a site in a way nothing else can, including words. Providing visitors with an experience (fun, clever, intelligent, weird, whatever) on a website clearly ups the 'memorable' anty.

Modal boxes: little ditties of information that pop up when you mouse over a site element. Best when not overused and kept short and sweet. See Best of Web at the bottom of this site's home page for examples of modals in use.

Minimalism: visitors appreciate simplicity and white space, which can be like taking a deep breath. But only if there is a strong element of great content to follow it up.

Oversized footers: featuring less important but more personal information. The footer has been underutilized and therefore has become rather irrelevant in recent years - stuck down there in small light-colored type at the bottom of the page. The larger, well-designed more exaggerated footer is coming in to its own with style and great information to share.

Magazine layout: in a nod to print design, we'll see more websites looking like the magazine pages, with use of graphics elements and violators in place of headlines or text, and a clear sense of what we want to read and how to get to it.