Search Engine Optimization
70% of U.S. households now use the Internet as an information source when shopping for products and services.
Search engine optimization (SEO) improves the volume and/or quality of traffic to a site from search engines such as Google, MSN and Bing via "natural/organic" or un-paid search results (as opposed to search engine marketing (SEM) which deals with paid search such as Pay Per Click.
Typically, the higher a site appears in the search results list, the more visitors it will tend to click on it to read more, thus a ‘warmer’ lead. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web “presence”.
As an internet marketing strategy, Six Degrees Studio uses SEO to consider how search engines work and what people search for.
30% of all searches are now local (for example: “landscape design Littleton”). This tells us that many businesses really only need to reach potential customers in a defined geographic area. Six Degrees Studio will do the heavy lifting when it comes to local search to exact the best results possible for visitors to find you online.