Free Rice as achieved their philanthropic vision through a website that keeps visitors coming back over and over to test their vocabulary acumen while earning rice for the world's hungry. Begun in 2007, this site is still going strong thanks to word of mouth advertising worldwide, and has donated over 12 billion grains of rice to the World Food Programme. Don't ask us how many people that fed - let's just say "a LOT". It's everyone together that makes the difference.